Autism Awareness: Is It Enough?
Autism Awareness – A chair. A bucket of ice water. A dumper. A “dumpee.” And someone to record the reaction. That’s all it took to raise $115 million in six weeks for the ALS (Amyotrophic Lateral Sclerosis) Association during the summer of 2014. The Ice Bucket Challenge, as it came to be called, catapulted awareness of Lou Gehrig’s disease into the minds (and living rooms) of adults, teens, and children worldwide. 17 million videos were uploaded to Facebook and watched ten billion times. Four simple steps had people eager and willing to pour ice water on their heads and pour money from their pockets (accept * record * upload * give). The awareness-ometer went as high as it could go, and the Ice Bucket Challenge has become a yearly event for the ALS Association. (more…)